Learning styles: a diagnostic study at the University Center for Economic Administrative Sciences, at the University of Guadalajara

Abstract

This research analyzes the use of learning styles in different university majors and their relationship with the academic performance of entering students in the 2014-A academic year, at the University Center for Economic and Administrative Sciences, University of Guadalajara. The research hypotheses contrast in multivariate and discriminant function analysis with a sample of 338 students who responded to the Honey-Alonso Learning Styles (chaea) Questionnaires. The research provides a descriptive analysis of the different learning styles, and reveals moderate preferences among students. In general, the male students showed a greater preference for the Active and Pragmatic learning styles. In addition, there were statistically significant differences with regard to the Theoretical and the Pragmatic styles; students undergoing degrees in tourism showed a preference for the former, while the marketing students preferred the later.